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Film globally, work locally: factors influencing the effectiveness of the production incentive programme in the Croatian audio-visual industry
Cultural Trends ( IF 1.7 ) Pub Date : 2020-08-07 , DOI: 10.1080/09548963.2020.1823820
Jaka Primorac 1
Affiliation  

ABSTRACT Research on incoming productions has shown the complex picture of transnational power relations between governments, (multinational) media companies and the global network of precarious workers. Drawing on the findings of a case study on the introduction of the Production Incentive (PI) programme within the audio-visual policy in Croatia, this paper shows that the effectiveness of this policy instrument depends on the following socioeconomic factors: the policy and industry infrastructure characteristics of the small-scale AV sector, the volatility of politics, the informality of the work relations and weak unionisation. Both positive and negative aspects of the introduction of the PI emphasise the fragility of the Croatian small-scale AV industry in the context of the global creative economy. This opens up questions on the limits of the growth of PI as a policy instrument and its influence on further building of a sustainable audio-visual sector in Croatia.

中文翻译:

全球电影,本地工作:影响克罗地亚视听行业生产激励计划有效性的因素

摘要 对即将上映的作品的研究显示了政府、(跨国)媒体公司和全球不稳定工人网络之间跨国权力关系的复杂图景。根据克罗地亚视听政策中引入生产激励 (PI) 计划的案例研究结果,本文表明该政策工具的有效性取决于以下社会经济因素:政策和行业基础设施小规模 AV 行业的特征、政治的波动性、工作关系的非正式性和薄弱的工会组织。引入 PI 的积极和消极方面都强调了克罗地亚小型 AV 行业在全球创意经济背景下的脆弱性。
更新日期:2020-08-07
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