Abstract This study provides the first analysis of how relationships between tourist-related frames appear in the media. Media framing plays an important role in the public perception of tourism issues. Focusing on the Lonely Planet appointment of Copenhagen as the top city to visit in 2019, this study examines how Danish newspapers framed Copenhagen tourism from 2017 to 2019. Through a new quantitative approach to content analysis that includes optimal scaling and path analysis, we investigate 225 newspaper stories and find several relationships between frame contents and frame implications. The findings suggest that particular frames trigger demands for specific actions (e.g., restricting tourism) and therefore are highly relevant for tourism managers and policymakers aiming to develop, position, and communicate tourism-related issues.

中文翻译：

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哥本哈根旅游的媒体框架：关于游客的舆论新方法

摘要 本研究首次分析了旅游相关框架之间的关系如何在媒体中出现。媒体框架在公众对旅游问题的看法中起着重要作用。本研究着眼于《孤独星球》将哥本哈根列为 2019 年最热门的旅游城市，研究了丹麦报纸如何对 2017 年至 2019 年的哥本哈根旅游业进行描述。通过一种新的内容分析定量方法，包括最佳缩放和路径分析，我们调查了 225报纸故事并找到框架内容和框架含义之间的几种关系。研究结果表明，特定框架会触发对特定行动的需求（例如，限制旅游），因此与旨在制定、定位和交流旅游相关问题的旅游管理者和政策制定者高度相关。