The environmental (un)sustainability of the tourism industry has been debated for many decades. This debate generated ample empirical evidence of the environmental damage caused by tourism-related human activity. It is underpinned, however, by a passive position: one of largely accepting the tourism industry as it is, and lamenting its negative consequences. An alternative, more active approach, is to deliberately design for environmental sustainability. This article provides examples of how the tourism industry can drive a reduction of environmental damage by actively designing brand-owned touchpoints in a way that entice tourists to behave more environmentally friendly. The article concludes with an overview of promising design approaches and a framework to guide the future design of more environmentally friendly tourism services.

中文翻译：

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为更环保的旅游而设计

几十年来，旅游业的环境（非）可持续性一直备受争议。这场辩论为与旅游相关的人类活动造成的环境破坏提供了大量经验证据。然而，它的基础是一种被动的立场：在很大程度上接受旅游业的现状，并对其负面后果感到遗憾。另一种更积极的方法是故意设计环境可持续性。本文提供了一些示例，说明旅游业如何通过积极设计品牌拥有的接触点以吸引游客采取更环保的行为来减少对环境的破坏。文章最后概述了有前景的设计方法和一个框架，以指导未来设计更环保的旅游服务。