Abstract While some retailers have installed more self-service checkouts, others have removed them. A possible explanation is that their customer profiles differ. Previous research provides an incomplete or inconsistent picture of self-checkout users. This study uses an Internet survey of 605 adults to explore sociodemographic and attitude linkages with supermarket self-checkout interest. Interest in self-checkouts was negatively linked with age and with technological anxiety. Risk tolerance may also influence interest. Retailers should examine their current and future customer ages when considering self-checkout installations. Technology upgrades that reduce customer anxiety and decrease potential embarrassment about using self-checkouts may increase use.

中文翻译：

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美国超市的自助结帐用法

摘要虽然一些零售商安装了更多自助收银机，但其他零售商则将其删除。可能的解释是他们的客户资料不同。先前的研究提供了自助结账用户的不完整或不一致的图片。这项研究使用了一项针对605位成年人的互联网调查，来探索与超市自我结账的兴趣相关的社会人口统计学和态度联系。对自我结帐的兴趣与年龄和技术焦虑呈负相关。风险承受能力也可能影响利息。零售商在考虑自助结帐时应检查其当前和将来的顾客年龄。减少客户焦虑并减少使用自助结账的潜在尴尬的技术升级可能会增加使用量。