Abstract Christian religious language in marketing communications is becoming more common, and many Christian-based service firms communicate religiosity via company websites. The impact of religious language in company websites has not been directly addressed, however. Consequently, using a novel text mining methodology, this research examines the presence and impact of religious language on organizations’ websites over a 10-year period, including the emotional sentiments of the language and their intensity. The most frequently used religious words are identified and discussed, as is how the religious language contributes to the emotional tone of the message.

中文翻译：

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服务组织网站中宗教语言的存在和情感影响的文本挖掘调查

摘要市场营销传播中的基督教宗教语言正变得越来越普遍，许多基于基督教的服务公司通过公司网站传达宗教信仰。但是，宗教语言对公司网站的影响尚未得到直接解决。因此，本研究使用一种新颖的文本挖掘方法，研究了10年期间宗教语言在组织网站上的存在和影响，包括该语言的情感情感及其强度。识别和讨论最常用的宗教用语，以及宗教语言如何促进信息的情感基调。