Abstract Research has shown that a company benefits from including social media in its marketing mix. There is a continual increase in tweets, blogs, posts, and other applications of social media to connect to clients, employees, and other stakeholders. There are a number of social media platforms, ranging from older entries such as FaceBook and YouTube, to newer platforms such as Pinterest and Vimeo. Determining which social networking sites work best for a firm and its clients is a challenging task. Client preferences and needs vary; consequently, most businesses, including CPA firms, make use of multiple platforms. The current study empirically examines use of social media by the Top 100 CPA firms. The goal of the study is to ascertain which social media platforms are being used by major CPA firms and whether usage differs by firm size (revenue) and revenue growth rate. Findings will be of interest to CPA firm practitioners, as well as accounting and marketing academic researchers.

中文翻译：

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大型会计师事务所社交媒体使用情况及其与企业规模和收入增长的关系分析

摘要研究表明，公司可以从社交媒体的营销组合中受益。用于连接客户，员工和其他利益相关者的推文，博客，帖子和其他社交媒体应用程序在不断增加。有许多社交媒体平台，从FaceBook和YouTube等较早的条目到Pinterest和Vimeo等较新的平台。确定哪些社交网站最适合公司及其客户是一项艰巨的任务。客户的偏好和需求各不相同；因此，包括注册会计师事务所在内的大多数企业都使用多种平台。当前的研究从经验上考察了注册会计师100强公司对社交媒体的使用。该研究的目的是确定大型CPA公司正在使用哪种社交媒体平台，以及使用情况是否因公司规模（收入）和收入增长率而不同。注册会计师事务所从业人员以及会计和市场营销研究人员将对这些发现感兴趣。