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Expanding Servicescape Dimensions with Safety: An Exploratory Study
Services Marketing Quarterly Pub Date : 2019-04-03 , DOI: 10.1080/15332969.2019.1592860
Judy A. Siguaw 1 , Enping (Shirley) Mai 1 , Judy A. Wagner 1
Affiliation  

Abstract This exploratory research allows participant responses to drive the development of key servicescape dimensions and to determine whether a safety-related dimension surfaces from the data. The study context is a pair of nested servicescapes, a university campus and its surrounding town. The investigation reveals three themes which are consistent with past research: ambient conditions, physical spaces, and social interactions. However, a fourth theme of safety elements routinely emerged in both servicescapes. This theme constitutes a dimension of the servicescape that has largely been ignored in the literature. The effect of one servicescape on another adds to the nascent ecosystem literature.

中文翻译:

安全扩展Servicescape维度:一项探索性研究

摘要这项探索性研究允许参与者做出反应,以推动关键服务景象维度的发展,并确定是否从数据中发现与安全相关的维度。研究环境是一对嵌套的服务区,一个大学校园及其周围的城镇。调查揭示了三个与过去研究一致的主题:环境条件,物理空间和社会互动。但是,在两个服务场景中通常都会出现安全要素的第四个主题。这个主题构成了服务领域的一个维度,在文献中已被广泛忽略。一种服务景观对另一种服务景观的影响增加了新生的生态系统文献。
更新日期:2019-04-03
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