Abstract Customer education programs are intended to strengthen customer loyalty; however, research on the effect of customer education on customer loyalty remains insufficient. This phenomenological study investigated how the lived experiences of customers participating in financial services’ customer education programs impacted the customers’ loyalties toward the firm. The exploratory research design included seven clients from three different financial service firms who had participated in corporate customer education. Data were collected by phone interviews. The findings from this study showed that financial services’ customer education programs increased customer loyalty to the firms.

中文翻译：

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对客户体验其金融服务客户培训计划的经验的研究，因为它影响了金融公司的客户忠诚度

摘要客户培训计划旨在增强客户忠诚度；但是，关于客户教育对客户忠诚度影响的研究仍然不足。这项现象学研究调查了参与金融服务客户培训计划的客户的生活经历如何影响客户对公司的忠诚度。探索性研究设计包括来自三个不同金融服务公司的七个客户，他们参加了公司客户教育。数据是通过电话采访收集的。这项研究的结果表明，金融服务的客户培训计划提高了客户对公司的忠诚度。