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The Strategy of Combining Products and Services: A Literature Review
Services Marketing Quarterly Pub Date : 2019-01-02 , DOI: 10.1080/15332969.2019.1587868
Amulya Gurtu 1
Affiliation  

Abstract This article provides the analyses of the academic literature on offering a combination of products and services. Trend analyses were performed from 1995 through the end of 2016 on the various parameters such as journals publishing this type of research, changes in the use of keywords, citation frequency, and research contribution from different authors, disciplines, and nations. The analyses presented a clear trend that research in combining product and services accelerated after the year 2000 indicating a focus on research in this area in the 21st century. This highlights many emerging trends in this area.

中文翻译:

产品与服务结合的策略:文献综述

摘要本文提供了有关提供产品和服务组合的学术文献的分析。从1995年到2016年底对各种参数进行了趋势分析,例如发表此类研究的期刊,关键词使用的变化,引用频率以及不同作者,学科和国家的研究贡献。这些分析表明了一个明显的趋势,即在2000年之后,将产品和服务组合在一起的研究加速了,这表明21世纪该领域的研究已成为重点。这凸显了该领域的许多新兴趋势。
更新日期:2019-01-02
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