Abstract This study focuses on the marketing variable known as Termination Fee Commitment and its relation to customer value. The use of this variable is widely extended in different industries due to its influence on customer retention from the moment of acquisition. Strikingly, there is very little research on this topic. To explore it in detail, we analyzed a large customer database of a telecommunications company containing five years of information about 63,165 customers. Results of the empirical analysis indicate that the application of a termination fee commitment has a positive impact on customer retention and customer value, with no negative impact on customer satisfaction.

中文翻译：

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终止费承诺在电信行业发展客户价值中的作用：一项实证研究

摘要本研究着重于称为终止费承诺的营销变量及其与客户价值的关系。由于该变量从获取之日起对客户保留率的影响，因此在不同行业中广泛使用此变量。令人惊讶的是，对此主题的研究很少。为了对其进行详细研究，我们分析了一家电信公司的大型客户数据库，其中包含有关63,165个客户的五年信息。实证分析结果表明，终止费用承诺的适用对客户保留率和客户价值产生积极影响，而对客户满意度没有负面影响。