Abstract Service value has received a great deal of attention in recent marketing literature because of its multidimensional nature and its ultimate impact on customer’s satisfaction, behavioral loyalty, and ultimately, firm performance. The present study attempts to explore the value dimensions in higher educational services parlance and subsequently analyses the impact of these dimensions on student satisfaction and student loyalty. The results indicate functional value, customer intimacy, service quality, appurtenant value, image, and social value as the dimensions of service value. This study supports the notion that institutes providing higher education can achieve competitive advantage by focusing on service value.

中文翻译：

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在高等教育中实现学生满意度和学生忠诚度：关注服务价值维度

摘要服务价值由于其多维性质及其对客户满意度，行为忠诚度以及最终对公司绩效的最终影响，在最近的营销文献中受到了广泛关注。本研究试图探索高等教育服务术语中的价值维度，并随后分析这些维度对学生满意度和学生忠诚度的影响。结果表明功能价值，客户亲密性，服务质量，附属价值，形象和社会价值是服务价值的维度。该研究支持以下观点：提供高等教育的学院可以通过关注服务价值来获得竞争优势。