Identifying the layer of metaphorical utterances that are always present in media research and distinguishing it from the conscious construction of fabulation and fiction in philosophy, the author turns to the theory of language metaphors to describe a “technique of metaphor.” Locating it through a series of operations allows, first, to discuss metaphor as tension. A comparison of this tension with the intensified lines of drawings involving the appearance and disintegration of forms permits, second, to examine the existence of “couplings” (as in Lev Manovich) rather than of plasticity (as in Catherine Malabou) in the process of interaction with technological devices. At the same time, noncommunicative limits that are also denoted by metaphor can serve as further processes of interaction that reveal their greater operability compared to processes of mediation.

中文翻译：

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技术的非诗意转化的可能性

通过识别媒体研究中始终存在的隐喻话语层，并将其与哲学中虚构和虚构的有意识建构区分开来，作者转向语言隐喻理论来描述“隐喻技术”。通过一系列操作来定位隐喻，首先可以将隐喻讨论为紧张。将这种张力与涉及形状的出现和解体的工程图的放大线条进行比较，其次，可以检查在生产过程中存在“联轴器”（如列夫·马诺维奇）而不是可塑性（如凯瑟琳·马拉布）。与技术设备的互动。同时，