ABSTRACT This essay adopted the rhetorical tradition from communication theory’s seven traditions. Within this rhetorical tradition, the essay centered on the roles of metaphors in communication. The essay adapted the categories of Nye’s power typology to frame its rhetoric. Historically, Russian kruzhki storytelling circles were elite-centric where abstract and action ideas were generated and distributed. Today’s Russian kruzhki and their American storyshop equivalents are more mass-centric. The authors highlight three types of Russia–U.S. kruzhki-storyshops: sports diplomacy and hockey metaphor, comrade cowboys diplomacy and horse metaphor, and nongovernment organization diplomacy and innovation and entrepreneurship metaphor, which serve as models for education cultural diplomacy. To improve Russia–U.S. relations via communications, the authors propose discovering and sharing the rhetoric of common metaphors. The authors think that crafting the rhetoric of metaphors will advance communication theory and the soft-power practices among Russians and Americans, especially in the Era of Disruptive Innovation.

中文翻译：

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作为软实力的俄美kruzhki-storyshop和教育文化外交：在颠覆性创新时代传达隐喻的共享经验

摘要 本文借鉴了传播学七大传统中的修辞传统。在这种修辞传统中，这篇文章以隐喻在交流中的作用为中心。这篇文章改编了奈的权力类型学的类别来构建其修辞。从历史上看，俄罗斯 kruzhki 讲故事圈以精英为中心，在那里产生和传播抽象和行动的想法。今天的俄罗斯 kruzhki 和他们的美国 storyshop 等价物更加以大众为中心。作者重点介绍了三种类型的俄美克鲁日奇故事店：体育外交与曲棍球比喻、牛仔同志外交与马匹比喻、非政府组织外交与创新创业比喻，这些都是教育文化外交的典范。通过沟通改善俄美关系，作者建议发现和分享常见隐喻的修辞手法。作者认为，精心设计隐喻修辞将推动俄罗斯人和美国人之间的传播理论和软实力实践，尤其是在颠覆性创新时代。