There are many studies on the determinants of visitor spending at sport events. However, few studies investigate the effect of satisfaction on spending and even fewer relate this to visitor expectations. The present study examines the case of the World Ski Championships 2015 which were held in Falun, Sweden. A particular focus of the study is if and how visitor satisfaction influences visitors’ expenditures. It is hypothesized and argued that spending depends on satisfaction relative to prior expectations. It is empirically found that those visitors with satisfaction greater than their expectations prior to the visit spend significantly more. A limitation of this study, however, is that the satisfaction is not measured systematically taking into consideration several dimensions of satisfaction which should be addressed in the future research.

关于体育赛事访客消费影响因素的研究很多。但是，很少有研究调查满意度对支出的影响，甚至很少有研究将其与访问者的期望联系起来。本研究考察了在瑞典法轮举行的2015年世界滑雪锦标赛的情况。该研究的重点是访问者满意度是否以及如何影响访问者的支出。有人假设并认为支出取决于相对于先前期望的满意度。根据经验发现，那些满意程度高于访问之前的期望的访问者会花费更多。然而，这项研究的局限性在于，没有系统地衡量满意度，而没有考虑到未来研究中应解决的若干方面的满意度。