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When giving is good for encouraging social entrepreneurship
Australasian Marketing Journal ( IF 6.0 ) Pub Date : 2020-06-01 , DOI: 10.1016/j.ausmj.2020.05.005
Truc Thanh Le 1 , Thi Nguyet Que Nguyen 2 , Quan Ha Minh Tran 3
Affiliation  

Abstract We develop a cognitive-affect model of social entrepreneurship that begins with empathy (i.e. perspective taking and empathic concern) and progresses through prosocial behavior to social entrepreneurship intention. We further propose two contingencies – namely entrepreneurial opportunity evaluation and exploitation - that moderate the proposed relationships. We verify theses effects with a sample of 537 respondents. Results suggest that prosocial behavior mediates the relationship between empathy (perspective taking and empathic concern) and social entrepreneurial intention. We also find that opportunity evaluation and opportunity exploitation moderate this mediating pathway.

中文翻译:

付出时会鼓励社会创业

摘要我们建立了一种社会企业家行为的认知影响模型,该模型从同理心(即观点观点和同情心关注)开始,然后从亲社会行为发展为社会企业家意图。我们进一步提出两种偶然性,即企业家机会评估和开发,以缓和所提议的关系。我们以537名受访者为样本验证了这些影响。结果表明亲社会行为介导了移情(透视和移情)与社会创业意图之间的关系。我们还发现机会评估和机会开发可以缓和这种中介途径。
更新日期:2020-06-01
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