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When Kairos Compels Composition: Women’s Response to the 1924 Burpee Seed Company® Contest, “What Burpee Seeds Have Done for Me”
Rhetoric Review ( IF 0.7 ) Pub Date : 2019-10-02 , DOI: 10.1080/07350198.2019.1655303
Cheryl Price-Mckell 1
Affiliation  

In 1924, the W. Atlee Burpee & Company® announced a contest calling for letters responding to the prompt, “What Burpee’s Seeds Have Done for Me.” By the deadline, Burpee had received thousands of letters, many written by women. Significant elements of this early twentieth-century contest influenced women’s response. These elements—the historical context, the call for letters, and the act of gardening—converged in a kairotic fashion to form a rhetorical opportunity particularly accessible for women. The contest allowed women to apply familiar rhetorical acts in risky and self-promoting ways to validate their work and publicly identify as successful gardeners.

中文翻译:

当 Kairos 强制作曲时:女性对 1924 年 Burpee Seed Company® 竞赛的回应,“Burpee Seeds 为我做了什么”

1924 年,W. Atlee Burpee & Company® 宣布举办一场竞赛,征集对提示“What Burpee's Seeds Have Done for Me”的回信。截止日期前,伯比收到了数千封信,其中许多是女性写的。这场 20 世纪早期竞赛的重要因素影响了女性的反应。这些元素——历史背景、征信和园艺行为——以一种无稽之谈的方式融合在一起,形成了一个特别适合女性的修辞机会。比赛允许女性以冒险和自我推销的方式应用熟悉的修辞行为来验证她们的工作并公开认定自己是成功的园丁。
更新日期:2019-10-02
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