ABSTRACT

This paper aims to analyse to what extent the willingness to pay of art gallery visitors for the preservation of cultural artefacts is affected by the identity traits of the objects. To this purpose, we designed a discrete choice experiment that took place during a major exhibition dedicated to the artist Costantino Nivola (1911–1988) in Sassari (Sardinia, Italy). His works are known worldwide and many of them were produced after he moved from Sardinia to the United States in 1939. As a result, both the American and the Sardinian culture show up in his works and, in particular, were clearly visible in the exhibition under study. The discrete choice experiments allowed us to elicit respondents’ preferences towards the identity features stemming from Nivola’s artefacts. The results confirm the importance of this component indicating that its presence almost doubles respondents’ willingness-to-pay for the acquisition of these artefacts to a permanent collection.

摘要

本文旨在分析美术馆参观者对文物保护的支付意愿在多大程度上受文物身份特征的影响。为此，我们设计了一个离散选择实验，该实验发生在萨萨里（意大利撒丁岛）的艺术家 Costantino Nivola（1911-1988）的大型展览期间。他的作品享誉全球，其中许多是他在1939年从撒丁岛移居美国后创作的。因此，美国文化和撒丁岛文化都出现在他的作品中，尤其是在展览中清晰可见正在研究中。离散选择实验使我们能够引出受访者对源自 Nivola 人工制品的身份特征的偏好。