ABSTRACT Several key questions about evaluating the University of Nevada, Reno’s Campus Master Plan from a “deep roots” perspective are worth considering, both in relation to the 2019 Rhetoric Society of America Project in Power, Place, and Publics at the University of Nevada, Reno (RSA Project) and in relation to others that gather rhetorical scholars and community leaders for the purpose of developing productive outcomes: What methodologies are needed for rhetorical scholars to explore and assess the collective and historic identity of groups situated in urban place and space? How can we interrogate the practices associated with an immersive cultural experience in a scholarly working group? How can a deliberative framework inform similar future projects? In this article, we advance three essential tasks for rhetorical scholars to engage in when undertaking such projects: (1) use more of rhetoric’s generative power and less of its critical/analytical power in order to articulate multiple possible avenues for developing places and spaces; (2) conduct extensive on-the-ground research to uncover the “collective identity” of various stakeholders and to show how those identities can productively inform planning; and (3) identify common ground as well as intractable differences among stakeholder positions and provide inventive ideas for managing both.

中文翻译：

---

发掘深厚的根源：挖掘修辞学的产生力来改善社区和城市发展项目

摘要从``深层根源''的角度评估内华达大学雷诺校区总体规划的几个关键问题都值得考虑，这与内华达大学2019年美国修辞学会的权力，地方和公众项目有关， Reno（RSA项目）以及与其他为了发展生产成果而聚集修辞学者和社区领导者的人：修辞学者探索和评估位于城市空间和空间中的群体的集体和历史身份需要什么方法？我们如何在学术工作小组中审视与沉浸式文化体验相关的实践？协商框架如何为类似的未来项目提供信息？在本文中，我们为修辞学者提供了三项基本任务，以便他们从事这样的项目：（1）运用更多的修辞产生力，而少用其批判/分析能力，以便阐明发展场所和空间的多种可能途径；（2）进行广泛的实地研究，以发现各个利益相关者的“集体身份”，并展示这些身份如何有效地为规划提供信息；（3）找出利益相关者立场之间的共同点以及难以解决的差异，并提供创新的思想来管理这两者。（2）进行广泛的实地研究，以发现各个利益相关者的“集体身份”，并展示这些身份如何有效地为规划提供信息；（3）找出利益相关者立场之间的共同点以及难以解决的差异，并提供创新的思想来管理这两者。（2）进行广泛的实地研究，以发现各个利益相关者的“集体身份”，并展示这些身份如何有效地为规划提供信息；（3）找出利益相关者立场之间的共同点以及难以解决的差异，并提供创新的思想来管理这两者。