Abstract Worldwide mega-events have a significant political purpose, demonstrating various commitments to topics, such as energy conservation and gender equality. Gendered imagery at these major events can provide insight into an organizational or country perspective. The portrayal of people in imagery reinforces ideas and teaches audiences who are allowed to take-on various roles (e.g., doctors, teachers, or scientists). In other words, gender-balanced or -biased imagery could then either raise awareness to reduce a gender gap or reinforce gendered stereotypes. As such, this article examines gendered imagery at a mega event with a scientific-focus. The visual analysis uncovered the extent to which images of scientists shown across 10 European Union member-state country-pavilions at the Astana Expo (Kazakhstan) presented science as gender-balanced. Results demonstrated gendered depictions of science across the European states with varying levels of bias towards men, with no country-pavilion having a gender-equal presentation. Findings suggest the need to raise awareness about gender equality, including for science diplomacy.

中文翻译：

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在科学中展示性别：带有性别意识和科学外交课程的视觉分析

摘要 全球大型活动具有重要的政治目的，展示了对节能和性别平等等主题的各种承诺。这些重大活动中的性别图像可以提供对组织或国家视角的洞察。图像中人物的描绘强化了想法并教导了被允许扮演各种角色的观众（例如，医生、教师或科学家）。换句话说，性别平衡或有偏见的图像要么提高意识以减少性别差距，要么强化性别刻板印象。因此，本文以科学为重点，研究了大型活动中的性别图像。视觉分析揭示了在阿斯塔纳世博会（哈萨克斯坦）的 10 个欧盟成员国国家馆中展示的科学家图像在多大程度上展示了科学的性别平衡。结果表明，整个欧洲国家对科学的性别描述对男性有不同程度的偏见，没有国家馆具有性别平等的表现。调查结果表明需要提高对性别平等的认识，包括科学外交。