Abstract This article focuses on the evolution of the relationships between food marketing communication and public education in France from the beginning of the twentieth century to the present. Firstly a broad historical reconstruction of the extension of food marketing communication to the sphere of public school is proposed. References to school in advertisements aimed at children in the postwar years are explored. The increase of various in-school marketing actions carried out by food companies from the 1960s to the end of the 1980s are examined such as the emergence of new forms of partnership between food marketers and French public schools following the introduction in the 1990s of the annual event La Semaine du Goût and the rapid generalization of new “educational” approaches. Secondly, the educational and normative character of recent food communication aimed at pupils, proposed by institutes and foundations linked with food multinationals, is analyzed and the ways in which these forms of in-school marketing try to converge with the principles of public health policy are elucidated.

中文翻译：

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学校的食品营销人员：法国可信度的挑战（1900-2013）

摘要 本文重点研究了20世纪初至今法国食品营销传播与公共教育关系的演变。首先，对食品营销传播向公立学校领域的扩展进行了广泛的历史重建。探讨了战后针对儿童的广告中对学校的提及。从 1960 年代到 1980 年代末，食品公司开展的各种校内营销活动有所增加，例如食品营销人员与法国公立学校之间在 1990 年代推出年度合作伙伴关系后出现了新形式的合作伙伴关系。 La Semaine du Goût 事件以及新“教育”方法的快速推广。第二，