Abstract Japan went from consuming more foreign luxury fashion brands than the rest of the world combined in the late 1980s to a complete rethinking of both the concept and practice of luxury after the bursting of its economic bubble. One key sensibility that arose was that of surōraifu, a Japanese word after the English “slow life.” This esthetic, expressing the slowing down of time, was part of rising cultural nationalism but also represented a delinking of Japanese fashion from modernity/coloniality’s horizon of expectations which positioned Europe as the font of desirable luxury consumption and European luxury fashion as a central symbol of civilization. This paper argues that in consumer culture Japan’s modernity was colonial in defining the most valuable things as the goods from a foreign culture and that perspective changing crises are able to question the values and change the tastes of consumers in line with a decolonial delinking.

中文翻译：

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日本奢侈时尚的非殖民化

摘要 日本从 1980 年代后期消费的外国奢侈时尚品牌数量超过世界其他地区的总和，转变为经济泡沫破灭后对奢侈品概念和实践的全面反思。出现的一个关键感受是 surōraifu，这是一个源自英语“slow life”的日语单词。这种审美表达了时间的放缓，是正在兴起的文化民族主义的一部分，但也代表了日本时尚与现代性/殖民主义的期望视野脱钩，后者将欧洲定位为令人向往的奢侈品消费的字体，而欧洲奢华时尚则是其核心象征。文明。