Abstract With more than 10,000 participants from all over the world competing in hundreds of events, the Olympic Games have relevance based on both their large scale and their omnipresence in the media, generated by approximately 30,000 international media representatives working on site. These figures raise the questions of what the mediated reality of the Olympic Games looks like and what central reference points shape this mediated reality. International studies on visual print media coverage often claim that sportswomen are still systematically underrepresented and content-related visualisations display gendered differences. Anchored in systems theory and agenda-setting theory, this article examines the visualisations of male and female Olympians in print media and the relevance of participation, success and disciplines to gender. The sample comprises a total of 3394 pictures from two daily German newspapers’ coverage of the Summer Olympics from 2000 to 2016. The longitudinal design allows analysing changes in the visual construction of gender in 21st-century sport media. The study results indicate growing marginalisation of female Olympians in recent decades and disprove that success is the most important news value in Olympic Games coverage.

中文翻译：

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德国印刷媒体对奥运会的性别报道：参与、成功和学科背景下的纵向内容分析

摘要 奥运会有来自世界各地的 10,000 多名参与者参加数百个项目的角逐，奥运会具有相关性，因为其规模庞大，而且在媒体中无处不在，由大约 30,000 名在现场工作的国际媒体代表产生。这些数字提出了以下问题：奥运会的中介现实是什么样的，以及哪些中心参考点塑造了这个中介现实。关于视觉印刷媒体报道的国际研究经常声称，女运动员的代表性仍然系统性不足，与内容相关的可视化显示出性别差异。本文以系统理论和议程设置理论为基础，研究了男性和女性奥运选手在印刷媒体中的形象化以及参与、成功和学科与性别的相关性。样本包括来自德国两家日报对 2000 年至 2016 年夏季奥运会报道的总共 3394 张图片。纵向设计允许分析 21 世纪体育媒体中性别视觉结构的变化。研究结果表明，近几十年来，女性奥运选手的边缘化程度越来越高，并证明成功是奥运会报道中最重要的新闻价值。