ABSTRACT Using critical discourse analysis, we research how study abroad programs within U.S. universities create and reinforce discourses on the nature of higher education, citizenship, socioeconomic equity, and globalization. We analyze the content of advertising for education abroad programs that describe the myriad of destinations and opportunities available to students; we also discover and unpack the sparse rationale on the value of studying abroad presented to students. Symptomatic of this sparseness are tropes on global citizenship, colonial binaries, and travel—often connected to service-learning akin to missionary travel—that can deepen processes of “othering.” Through our analysis of promotional materials—taking a critical look at text and images—used in education abroad programs from 50 universities, we identify and analyze the uncritical operation of neoliberalism and neocoloniality as ideologies within not only education abroad programs but also the institution of higher education as a whole. Drawing from postcolonial and feminist perspectives, we suggest ways to mitigate epistemic and other injustices that discourse on global education might propagate, however unintentionally.

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“探索你的世界，探索其他文化：”新殖民主义和新自由主义如何影响美国的海外教育计划

摘要使用批判性话语分析，我们研究了美国大学的留学项目如何创造和加强关于高等教育、公民、社会经济公平和全球化性质的话语。我们分析了国外教育项目的广告内容，这些项目描述了学生可以选择的无数目的地和机会；我们还发现并解开了向学生展示的关于出国留学价值的稀少理由。这种稀少的症状是关于全球公民、殖民二元和旅行的比喻——通常与类似传教士旅行的服务学习有关——可以加深“他者”的过程。通过我们对来自 50 所大学的海外教育项目中使用的宣传材料的分析——批判性地审视文本和图像，我们不仅在国外教育计划中，而且在整个高等教育机构中，都将新自由主义和新殖民主义作为意识形态的不加批判的运作加以识别和分析。从后殖民主义和女权主义的角度出发，我们提出了减轻全球教育话语可能会传播的认知和其他不公正的方法，无论是无意的。