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Manoeuvring Through the Traffic Jam: A Conversation With Magnus Okeke About OkadaBooks and Digital Publishing in Nigeria
English Studies in Africa ( IF 0.3 ) Pub Date : 2018-07-03 , DOI: 10.1080/00138398.2018.1540158
Nicklas Hållén

OkadaBooks is an Android application and online platform for publishing and reading books electronically. It was founded by author and engineer Okechukwu Ofili and won mobile service provider MTN Nigeria’s App of the Year Award (2013) in the category ‘Best Overall App’ (Osuagwu). At the time of writing, OkadaBooks offer their users more than 200 000 titles which have been downloaded more than one million times. OkadaBooks content ranges from novels and poetry to contemporary African comics, self-help literature and children’s literature. The newer material is to a large extent written by non-established writers who use the app as a way to reach readers rather than to earn money by letting the reader access their texts for free. Other writers’ books can be purchased through the app using a variety of payment methods. This interview with Magnus Okeke was done via email in September 2018, five years after the launch of OkadaBooks. Okeke became OkadaBooks’s first employee at the end of 2014. He leads what he calls a ‘proactive customer support team’ who assist customers via phone, email, playstore and other channels. Okeke has studied computer science at Yaba College of Technology in Lagos, Nigeria, and is currently studying to become a product manager.

中文翻译:

在交通堵塞中机动:与 Magnus Okeke 关于尼日利亚 OkadaBooks 和数字出版的对话

OkadaBooks 是一个 Android 应用程序和在线平台,用于以电子方式出版和阅读书籍。它由作家兼工程师 Okechukwu Ofili 创立,并在“最佳整体应用”(Osuagwu)类别中荣获移动服务提供商 MTN 尼日利亚年度应用奖(2013 年)。在撰写本文时,OkadaBooks 为其用户提供了超过 200,000 种已被下载超过 100 万次的图书。OkadaBooks 的内容范围从小说和诗歌到当代非洲漫画、自助文学和儿童文学。较新的材料在很大程度上是由非知名作家撰写的,他们使用该应用程序作为接触读者的一种方式,而不是通过让读者免费访问他们的文本来赚钱。可以使用各种付款方式通过该应用程序购买其他作家的书籍。这次对 Magnus Okeke 的采访是在 OkadaBooks 推出五年后的 2018 年 9 月通过电子邮件完成的。Okeke 于 2014 年底成为 OkadaBooks 的第一位员工。他领导着他所谓的“主动客户支持团队”,通过电话、电子邮件、Playstore 和其他渠道为客户提供帮助。Okeke 曾在尼日利亚拉各斯的 Yaba College of Technology 学习计算机科学,目前正在学习成为一名产品经理。
更新日期:2018-07-03
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