ABSTRACT

The purpose of this study is to investigate corporate social responsibility (CSR) practices in the hospitality and tourism industry context. Authors reviewed 124 articles covering the 15 years between 2004 and 2019. The findings show that recent CSR research has focused on organizational and stakeholders themes. Recent CSR research trend shifts from financial focus to customer focus. Practitioners could take a reference on what sort of CSR activities have been conducted and explore new CSR initiatives in their sectors. Academics are advised to address under-research fields. Seven possible further research areas in the hospitality and tourism industry are proposed: secondary stakeholders including residents, government, media, and activist; consequences of CSR practices; antecedents of CSR practices; dark side of CSR; communicating CSR initiatives, less explored contexts and topics, and new analytic methods. A new research model has been proposed. This review paper fills a literature gap on reviewing CSR practices in the hospitality and tourism industry in a holistic manner.

摘要

本研究的目的是调查酒店和旅游业背景下的企业社会责任 (CSR) 实践。作者回顾了涵盖 2004 年至 2019 年 15 年的 124 篇文章。调查结果表明，最近的 CSR 研究集中在组织和利益相关者主题上。最近的企业社会责任研究趋势从关注财务转向关注客户。从业者可以参考已开展的企业社会责任活动类型，并在各自领域探索新的企业社会责任举措。建议学者解决研究不足的领域。提出了酒店和旅游业的七个可能的进一步研究领域：次要利益相关者，包括居民、政府、媒体和活动家；企业社会责任实践的后果；企业社会责任实践的前因；企业社会责任的阴暗面；传达企业社会责任倡议，较少探索的背景和主题，以及新的分析方法。提出了一种新的研究模式。这篇评论论文填补了以整体方式回顾酒店和旅游业的企业社会责任实践的文献空白。