ABSTRACT

New types of green practices called “non-optional” are trending in hotels replacing single-use mini toiletries in bathrooms and eliminating the use of plastic straws and plastic water bottles. This study examines how hotel guests’ green practice skepticism affects their purchase intentions, revisit intentions, and word-of-mouth intentions toward five non-optional green practices. The results found that green practice skepticism of non-optional green practices did not have a negative impact on guests’ behavioral intentions. Additionally, when bed linens and bath towels were changed every other day as a non-optional green practice, all of the behavioral intentions decreased significantly. Theoretical and practical implications are discussed.

摘要

被称为“非可选”的新型绿色实践正在酒店中取代浴室中的一次性迷你洗浴用品并消除塑料吸管和塑料水瓶的使用。本研究考察了酒店客人对绿色实践的怀疑如何影响他们对五种非可选绿色实践的购买意图、重访意图和口碑意图。结果发现，对非可选绿色实践的绿色实践怀疑对客人的行为意图没有负面影响。此外，当床单和浴巾每隔一天更换一次作为非可选的绿色实践时，所有的行为意图都显着下降。讨论了理论和实践意义。