ABSTRACT

The present study examines the relationships between absorptive capacity, team culture, competitive intelligence awareness, entrepreneurial behavior, learning capability, and sustainable competitive advantage. Quantitative design and deductive research approach were followed to collect data from hotel management staff in Malaysia. Altogether 550 questionnaires were distributed, and 457 valid questionnaires were received. This study was used to SEM (Structural Equation Modeling) as a statistical analysis technique to assess measurement and structural model. The salient findings of this research: (1) absorptive capacity, team culture, competitive intelligence awareness have a significant impact on learning capability, (2) learning capability has a significant mediating effect between absorptive capacity, team culture, competitive intelligence awareness, and sustainable competitive advantage, (3) entrepreneurial behavior insignificantly impacts on learning capability and sustainable competitive advantage, (4) learning capability has a significant impact on sustainable competitive advantage, (5) Innovativeness actively moderate between learning capability and sustainable competitive advantage. The outcomes of this study may help to hotel business in their long-time survival and sustain their competitive advantage. This present study also suggests the role of sustainable competitive advantage, which offers new insight into gaps and weaknesses in the hotel competitors.

摘要

本研究考察了吸收能力、团队文化、竞争情报意识、创业行为、学习能力和可持续竞争优势之间的关系。遵循定量设计和演绎研究方法从马来西亚酒店管理人员那里收集数据。共发放问卷550份，收回有效问卷457份。本研究使用 SEM（结构方程建模）作为统计分析技术来评估测量和结构模型。本研究的突出发现：（1）吸收能力、团队文化、竞争情报意识对学习能力有显着影响，（2）学习能力在吸收能力、团队文化、竞争情报意识和可持续竞争优势，(3) 创业行为对学习能力和可持续竞争优势影响不显着，(4) 学习能力对可持续竞争优势有显着影响，(5) 创新在学习能力和可持续竞争优势之间主动调节优势。这项研究的结果可能有助于酒店企业长期生存并保持其竞争优势。本研究还表明了可持续竞争优势的作用，它为酒店竞争对手的差距和弱点提供了新的见解。(4)学习能力对可持续竞争优势有显着影响，(5)创新性在学习能力和可持续竞争优势之间主动调节。这项研究的结果可能有助于酒店企业长期生存并保持其竞争优势。本研究还表明了可持续竞争优势的作用，它为酒店竞争对手的差距和弱点提供了新的见解。(4)学习能力对可持续竞争优势有显着影响，(5)创新性在学习能力和可持续竞争优势之间主动调节。这项研究的结果可能有助于酒店企业长期生存并保持其竞争优势。本研究还表明了可持续竞争优势的作用，它为酒店竞争对手的差距和弱点提供了新的见解。