ABSTRACT

Traditional fashion tourism is a form of shopping, creative and cultural tourism, which tries to use natural materials and cultural elements in designing. This study is especially concerned with the effect of promoting traditional fashion tourism in a destination. A qualitative method (content analysis), factor analysis and structural equation modelling were used to discover the positive economic, socio-cultural and environmental impacts of traditional fashion tourism. The empirical part of the present study was conducted from February 2019 to July 2019. The proposed model illustrated that promoting traditional fashion tourism in a destination brings about 6 positive economic impacts; 11 positive socio-cultural impacts and 4 positive environmental impacts. The results allow us to introduce a form of fashion tourism – traditional fashion tourism – that follows sustainability. This research also aims to contribute to filling the gaps between fashion tourism and sustainability by introducing a new form of fashion tourism named traditional fashion tourism.

摘要

传统时尚旅游是一种购物、创意和文化旅游的形式，它试图在设计中使用自然材料和文化元素。本研究特别关注在目的地促进传统时尚旅游的效果。使用定性方法（内容分析）、因素分析和结构方程模型来发现传统时尚旅游对经济、社会文化和环境的积极影响。本研究的实证部分于 2019 年 2 月至 2019 年 7 月进行。所提出的模型表明，在目的地推广传统时尚旅游带来了 6 个积极的经济影响；11 项积极的社会文化影响和 4 项积极的环境影响。结果使我们能够引入一种遵循可持续性的时尚旅游形式——传统时尚旅游。本研究还旨在通过引入一种名为传统时尚旅游的新时尚旅游形式，为填补时尚旅游与可持续发展之间的差距做出贡献。