ABSTRACT

Movie exhibitors are faced with a challenging environment due to a trend of declining numbers of moviegoers in Germany. In the short term, they must therefore focus on the maximisation of concession profits with efficient personnel deployment to compensate for the declining box office gross. This paper attempts to create a more efficient personnel deployment plan in comparison to the status quo and to improve the decision-making basis of movie exhibitors regarding their personnel deployment. The data set on which this paper is based comprises selected figures of a German multiplex cinema over a period of 15 months. This includes the daily moviegoers and the corresponding work hours of the personnel. Based on these figures, the productivity per work hour is analysed to determine how the personnel deployment is calculated depending on the forecasted number of moviegoers. An analysis of variance is prepared to establish how profits at the concession can be maximised with an efficient personnel deployment. This paper presents a profit-maximising deployment of checkout and concession personnel depending on the forecasted number of moviegoers, which provides the possibility of reacting to a deviating number of moviegoers at short notice.

摘要

由于德国电影观众数量的下降趋势，电影放映商面临着充满挑战的环境。因此，在短期内，他们必须专注于通过有效的人员部署来最大化特许权利润，以弥补票房总额的下降。本文试图与现状相比，制定一种更有效的人员部署计划，并改善电影放映商有关人员部署的决策基础。本文所依据的数据集包括15个月内德国一家多元电影院的精选图。这包括每天看电影的人以及相应的人员工作时间。根据这些数字，将分析每个工作小时的生产率，以确定如何根据预计上映的观众数量来计算人员部署。准备进行方差分析，以建立如何通过有效的人员部署最大化特许经营权的利润。本文介绍了根据预测的观影人数，使收银员和特许经营人员实现利润最大化的部署方式，这提供了在短时间内对人数众多的观影者做出反应的可能性。