当前位置: X-MOL 学术Journal of Marketing Theory and Practice › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Influence of supply chain technology responsiveness on supply chain and market performance
Journal of Marketing Theory and Practice ( IF 4.4 ) Pub Date : 2021-02-11 , DOI: 10.1080/10696679.2021.1872388
W. Keith Story 1 , George D. Deitz 2 , Robert Glenn Richey 3
Affiliation  

ABSTRACT

Innovation adoption is linked to firm competitiveness, yet guidance about adopting a proactive stance across a portfolio of technologies is circumspect. We examine relationships between firm technology responsiveness and performance within the supply chain technology (SCT) domain. We derive a behavioral measure of SCT responsiveness by matching survey responses from 274 supply chain managers reflecting the organization’s technology adoption patterns across a portfolio of SCTs with measures of technology novelty. Findings suggest focal relationships are non-linear. In line with resource embeddedness, we find that positive effects of SCT responsiveness are stronger with high levels of key channel partner transaction-specific investments.



中文翻译:

供应链技术响应能力对供应链和市场绩效的影响

摘要

创新采用与企业竞争力有关,但关于在技术组合中采取主动立场的指导是谨慎的。我们研究了供应链技术 (SCT) 领域内企业技术响应能力与绩效之间的关系。我们通过将 274 名供应链经理的调查答复与反映组织在 SCT 组合中的技术采用模式与技术新颖性的衡量标准相匹配,得出了 SCT 响应能力的行为衡量标准。结果表明焦点关系是非线性的。与资源嵌入性一致,我们发现 SCT 响应能力的积极影响随着关键渠道合作伙伴交易特定投资的高水平而更强。

更新日期:2021-02-11
down
wechat
bug