ABSTRACT

The time is right for an assessment of the current and (hopeful) future states of SCM research, so that theoreticians and practitioners can increase the length of their strides as they propel the field forward with increasing speed, relevance, robustness, and rigor. However, the field is also at an inflection point in terms of its historical ties with the domain of marketing, as the fields appear to be drifting apart. Here, I examine the reasons for this drift, and argue for continued research at the boundary of marketing and supply chain management to maintain relevance moving forward.

中文翻译：

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供应链研究：考虑该学科与营销，当前问题和未来研究方向之间不断发展的关系

摘要

现在是时候评估SCM研究的当前和（充满希望的）状态，以便理论家和实践者可以以更快的速度，更强的关联性，更强的鲁棒性和更严格的方式推动该领域的发展，从而增加他们的步伐。但是，由于该领域与市场营销领域的历史联系，该领域也正处于拐点，因为这些领域似乎正在分散发展。在这里，我研究了造成这种变化的原因，并主张在市场营销和供应链管理的边界上继续进行研究，以保持相关性的发展。