ABSTRACT

In the last fifty years, marketing theory and practice has made significant advances toward becoming more scientific and rigorous. This paper reviews significant past developments in marketing strategy, consumer behavior, and marketing analytics. The second half of the paper articulates new areas of research in marketing strategy, consumer behavior, and marketing analytics. In the past, techniques were in search of data; in the future data will be in search of techniques including video analytics.

中文翻译：

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营销策略，消费者行为和营销分析的新研究领域：美好的未来

摘要

在过去的五十年中，营销理论和实践在朝着更加科学和严格的方向发展方面取得了重大进展。本文回顾了营销策略，消费者行为和营销分析方面过去的重要发展。本文的后半部分阐明了营销策略，消费者行为和营销分析的新研究领域。过去，技术是在寻找数据。未来的数据将用于寻找包括视频分析在内的技术。