Abstract

The main objective of this research is to propose a conceptual model, with the view of assessing the link between size, age, market orientation and performance. We have chosen the food processing small businesses as our empirical field of application. An important number of small enterprises were surveyed for the report. The survey, involving a sample of 250 managers, enabled us to collect primary data. The results have shown that the factors of size, age and market orientation have a real impact on performance.

中文翻译：

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大小和年龄对塞内加尔小型食品公司业绩的影响：市场导向的作用

摘要

这项研究的主要目的是提出一个概念模型，以评估规模，年龄，市场定位和绩效之间的联系。我们选择了食品加工小企业作为我们的经验应用领域。该报告对大量的小型企业进行了调查。这项调查由250名经理组成，样本使我们能够收集主要数据。结果表明，规模，年龄和市场取向等因素对绩效有真正的影响。