ABSTRACT

Spas are places that enable mind, body and spiritual harmony, and are therefore inextricably linked to the pursuit of health and wellbeing, as one of the most prominent forms of wellness tourism. Recent growth in the global spa industry is fuelled by increasing consumer interest in the pursuit of wellness. Concepts within the spa industry remain largely unexplored, thus, this conceptual paper aims to progress our understanding by considering opportunities for value co-creation and co-destruction in a spa context. In doing this, the paper unpacks the concept of the servicescape, explores the concept of authenticity and argues that understanding the consumption and production of experiences is central to understanding the creation of value in spa service settings.

摘要

温泉是使身心和谐的地方，因此，作为追求健康旅游的最重要形式之一，它与追求健康和福祉有着千丝万缕的联系。消费者对健康的关注日益增长，推动了全球水疗行业的近期增长。水疗行业内的概念仍未得到充分探索，因此，本概念文件旨在通过考虑水疗环境中价值共同创造和共同破坏的机会来增进我们的理解。在此过程中，本文剖析了Servicescape的概念，探讨了真实性的概念，并指出，了解体验的消费和产生对于理解水疗服务设置中的价值创造至关重要。