ABSTRACT This introductory essay calls for a new fashion media history informed by truly interdisciplinary scholarship, nuanced in both fashion and media studies. It reflects upon the ways in which the study of fashion as communication and fashion journalism have been addressed, arguing that fashion studies has laid out a western backbone of this history that invites and deserves to be confirmed and contested. It encourages future authors to find those fashion media discourses, voices, and practices that brought attention to fashion and dress moving past the so-called ‘fashion bibles’ to unravel discourses reaching popular audiences, underrepresented minorities, unlisted geographies, and subcultures.

中文翻译：

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探索作为传播的时尚：寻找新的时尚历史

摘要 这篇介绍性文章呼吁通过真正跨学科的学术研究来撰写新的时尚媒体史，在时尚和媒体研究方面都有细微差别。它反映了作为传播和时尚新闻的时尚研究的处理方式，认为时尚研究已经奠定了这一历史的西方支柱，值得肯定和质疑。它鼓励未来的作者找到那些引起对时尚和服饰的关注的时尚媒体话语、声音和实践，这些话语、声音和实践超越了所谓的“时尚圣经”，以解开影响大众受众、代表性不足的少数民族、未列出的地域和亚文化的话语。