ABSTRACT The USA-based television program What Not To Wear (WNTW) was a staple of popular fashion media, informing audiences about acceptable modes of dress and appearance. We consider how aspects of this show and its accompanying book encompass features of traditional fashion reportage – particularly advice literature – and also approaches to fashion communication that overlap with the style and concerns of “New Journalism” (those modes of reporting – sometimes called “Gonzo” – that emphasize informality, emotional engagement, and an interest in “real” people and “real” lives). By examining the text, images, and talk deployed by the book and the TV show, we indicate how WNTW perceives, constructs, and conveys the fashioned subject in ways that link makeover media to broader contexts of cultural commentary.

中文翻译：

---

将媒体改造成时尚新闻：不该穿什么、时尚、权威和奇闻趣事的主观性

摘要 总部位于美国的电视节目 What Not To Wear (WNTW) 是流行时尚媒体的主要内容，向观众介绍可接受的着装和外观模式。我们考虑了这个节目及其随书的各个方面如何包含传统时尚报道的特征——尤其是建议文学——以及与“新新闻”的风格和关注点重叠的时尚传播方法（这些报道模式——有时被称为“奇闻趣事” ”——强调非正式性、情感参与以及对“真实”人和“真实”生活的兴趣）。通过检查本书和电视节目中使用的文本、图像和谈话，我们表明 WNTW 如何以将改造媒体与更广泛的文化评论背景联系起来的方式感知、构建和传达时尚主题。