ABSTRACT

In the past three decades, side-by-side with the growing precariousness of the global television industry, a distinction between “quality” TV and “trashy,” commercial TV has been established in many Western TV production fields. As a result, television creators – writers, producers, and directors – confront multi-faceted moral, financial, and professional dilemmas as well as struggles over positions and prestige.

Taking the Israeli TV field as a case study, this article aims to study the set of social justifications employed by television creators vis-à-vis the above dilemmas. Drawing on Boltanski and Thévenot’s concepts of social justification and the theories of Pierre Bourdieu, this article finds that in trying to resolve ideological contradictions between commerce and notions of artistry, Israeli television creators assume the position of professionals with social responsibility and artistic conviction.

摘要

在过去的三十年里，伴随着全球电视产业的日益不稳定，“优质”电视和“垃圾”电视之间的区别已经在西方许多电视制作领域建立起来。结果，电视创作者——作家、制片人和导演——面临着多方面的道德、经济和职业困境，以及地位和声望的斗争。

本文以以色列电视领域为案例研究，旨在研究电视创作者针对上述困境所采用的一系列社会理由。本文借鉴 Boltanski 和 Thévenot 的社会正当性概念以及皮埃尔·布尔迪厄的理论，发现在试图解决商业与艺术观念之间的意识形态矛盾时，以色列电视创作者承担了具有社会责任感和艺术信念的专业人士的地位。