ABSTRACT

Brazilian telenovelas are the number one locally produced and consumed program in the country and the majority of Brazilians still watch their beloved shows “on TV.” In fact Brazilians spend on average a total of 4 hours and 31 daily minutes in front of to the set. Thus, Internet use is not leading to the abandonment of the television screen, but instead, we see a process of transmediation. Technological advances have also changed the way narratives are told, with increased reliance not just on web content but also on high investment on production and post-production. This article examines two recent TV Globo telenovelas that have changed the traditional genre’s production and reception in their use of technology, in order to shed a light on the program’s lingering popularity and their efforts at staying relevant. The telenovelas discussed are: Cheias de Charme (CDC, 2012) and Deus Salve o Rei (DSOR, 2018).

摘要

巴西电视剧是该国本地制作和消费的第一大节目，大多数巴西人仍然“在电视上”观看他们喜爱的节目。事实上，巴西人平均每天在片场前总共花费 4 小时 31 分钟。因此，互联网的使用并没有导致电视屏幕的放弃，而是我们看到了一个过渡的过程。技术进步也改变了叙事的方式，不仅对网络内容的依赖增加，而且对制作和后期制作的高投资也增加了。本文考察了最近两部电视环球电视连续剧，它们在技术使用方面改变了传统类型的制作和接收，以阐明该节目挥之不去的受欢迎程度以及他们为保持相关性所做的努力。所讨论的电视剧有：Cheias de Charme（CDC，2012 年）和Deus Salve o Rei（DSOR，2018 年）。