ABSTRACT

Given their potential to reach a large audience, online recruitment videos are likely a useful way for police services to recruit applicants. To increase the likelihood of people applying, these videos should focus on issues potential employees consider when making career decisions. A literature review revealed six job factors that people consider when contemplating a potential career. A coding framework focusing on these factors (and their respective sub-categories) was developed and applied to all available recruitment videos created by Canadian policing organizations (N = 37). The coding dictionary could be applied reliably and it revealed that only 23% of the job factors that emerged from the literature review are addressed in the videos and when they are, they are not particularly salient. Ways of using this study to develop more effective, data-driven, police recruitment videos are discussed.

摘要

鉴于其有可能接触到大量受众，在线招聘视频可能是警察部门招募求职者的一种有用方式。为了增加人们申请的可能性，这些视频应该关注潜在员工在做出职业决策时考虑的问题。一项文献综述揭示了人们在考虑潜在职业时会考虑的六个工作因素。开发了一个专注于这些因素（及其各自的子类别）的编码框架，并将其应用于加拿大警务组织制作的所有可用招聘视频（N = 37)。编码字典可以可靠地应用，它表明，从文献综述中出现的工作因素中只有 23% 在视频中得到了解决，当它们出现时，它们并不是特别突出。讨论了使用这项研究来开发更有效、数据驱动的警察招募视频的方法。