Abstract Bisexual men operate within a paradox of social stereotypes and public invisibility. Despite the prevalence of bi-erasure and the difficulties surrounding bisexual visualization, men’s bisexuality (at least as a term) has a strong digital presence on Instagram. Using visual content analysis of Instagram photos tagged with #biguy(s) and/or #biboy(s), this study investigates the discursive production of bisexual men on the platform and describes its entanglements with homonormative visual culture. Contrary to previous ethnographic research, the results of this study indicate that men’s bisexual display on Instagram do not use traditional bi symbols. Additionally, acts of bi visibility often conflate themselves with homonormative visual culture through the use of gay-affiliated hashtags and a visual focus on men’s bodies. However, these findings also suggest that homonormative visual culture on Instagram does not closely align with past literature on the topic. Implications for the study of bisexual visual identities in the era of image-based social media are also discussed.

中文翻译：

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#Biguys 和 #Biboys：通过 Instagram 的同性视觉文化对双性恋男性的散漫生产

摘要 双性恋男性在社会刻板印象和公众隐形的悖论中运作。尽管双性恋普遍存在并且围绕双性恋形象化存在困难，但男性双性恋（至少作为一个术语）在 Instagram 上有很强的数字存在。本研究使用对标记为 #biguy(s) 和/或 #biboy(s) 的 Instagram 照片进行视觉内容分析，调查了平台上双性恋男性的话语生产，并描述了其与同音异义视觉文化的纠葛。与之前的民族志研究相反，这项研究的结果表明，男性在 Instagram 上的双性恋展示并未使用传统的双性恋符号。此外，通过使用与同性恋相关的主题标签和对男性身体的视觉关注，双性恋行为经常将自己与同音异义的视觉文化混为一谈。然而，这些发现还表明，Instagram 上的同音异义视觉文化与过去关于该主题的文献并不密切相关。还讨论了在基于图像的社交媒体时代研究双性恋视觉身份的意义。