ABSTRACT

This research explores how and by which mechanisms and processes a social movement diffuses to other countries or regions and the role of communication management in this spread. Findings suggest activists and advocates involved in the diffusion process can be understood as strategic translators whose work is locally oriented, but also whose connections and frames of reference are transnational. Activists and advocates are not merely receivers of information; rather, they are active seekers who engage with transnational ideas, information, and connections.

中文翻译：

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扩散运动：跨国运动中的战略传播分析

摘要

这项研究探索了社会运动如何以及通过何种机制和过程传播到其他国家或地区，以及传播管理在传播中的作用。研究结果表明，参与扩散过程的激进主义者和倡导者可以理解为战略译者，其工作面向本地，但其联系和参照系具有跨国性。活动家和倡导者不仅是信息的接收者，更是信息的接收者。相反，他们是积极的寻求者，他们从事跨国思想，信息和联系。