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Audience 1 versus Audience 2: Adapting a project for multiple audiences using verbal and multimedia platforms
Communication Teacher ( IF 0.4 ) Pub Date : 2020-11-16 , DOI: 10.1080/17404622.2020.1842899
Laura Seroka 1
Affiliation  

Students are challenged to write papers and give oral presentations across disciplines. Yet, the audience for students often remains the same: college personnel and classroom peers. Communication classrooms are ideal places to learn about and practice audience adaptation, specifically modifying content for different audiences, contexts, and platforms. This assignment allows students to develop an informative presentation for their classroom peers and then to adapt the content to a multimedia platform designed to benefit a specific community-based organization or audience.

Courses

Introduction to Communication, Introduction to Business or Organizational Communication, Public Speaking.

Objectives

By completing this activity, students should be able to: (1) identify, research, and understand target audiences; (2) evaluate critically and adapt information for new and emerging audiences; (3) craft and communicate effective messages in various presentational contexts and platforms; and (4) build and develop skills for working in teams, including collaboration and peer evaluation.



中文翻译:

受众群体1与受众群体2:使用口头和多媒体平台针对多个受众调整项目

要求学生撰写论文并进行跨学科的口头报告。但是,学生的听众通常是不变的:大学工作人员和课堂同龄人。交流教室是学习和实践受众适应的理想场所,尤其是针对不同的受众,环境和平台修改内容。这项作业使学生能够为课堂同龄人开发内容丰富的演示文稿,然后将内容改编为旨在使特定基于社区的组织或受众受益的多媒体平台。

课程

交流概论,业务或组织交流概论,公开演讲。

目标

通过完成此活动,学生应该能够:(1)识别,研究和了解目标受众;(2)进行批判性评估,并为新的和新兴的受众调整信息;(3)在各种呈现上下文和平台上制作和传达有效的消息;(4)建立和发展团队合作技能,包括协作和同伴评估。

更新日期:2020-11-16
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