ABSTRACT

The recent and rapid growth of user engagement on online and social media platforms has attracted increasing attention from communication scholars. Troublingly, little is known about the relationship between “dark” personalities and online communication behavior. There is a distinct need for communication scholars to investigate the impact of anti-social personality traits on computer- mediated communication behavior. To address this, we conducted a survey (N = 147) among undergraduate students living in the US to identify the association between the three Dark Triad personality traits (narcissism, Machiavellianism, and psychopathy) and six computer-mediated communication outcomes (e.g., compulsive Internet behavior, opinion leadership, perceived anonymity, media trust, social media self-presentation, and psychological reactance). We also examine gender as a potential moderator. These findings show a distinct relationship between Dark Triad personality traits and computer-mediated communication outcomes, highlighting the importance of considering these psychological individual differences in future research in this area.

摘要

在线和社交媒体平台上用户参与度的最新快速增长吸引了通信学者的越来越多的关注。令人担忧的是，人们对“黑暗”性格与在线交流行为之间的关系知之甚少。传播学者非常需要研究反社会人格特质对计算机介导的传播行为的影响。为了解决这个问题，我们进行了一项调查（ñ居住在美国的本科生中= 147），以确定三个暗黑社会人格特征（自恋，马基雅维利主义和精神病）与六个计算机介导的交流结果（例如强迫性互联网行为，意见领袖，感知的匿名性，媒体）之间的关联信任，社交媒体的自我表现和心理反应）。我们还将性别作为潜在的主持人。这些发现表明，黑暗三合会的人格特质与计算机介导的沟通结果之间存在明显的联系，突显了在此领域的未来研究中考虑这些心理个体差异的重要性。