ABSTRACT

In 2010, P. David MIn 2010, P. David Marshall wrote one of the foundational texts of celebrity studies and online culture for the first issue of Celebrity Studies: ‘The promotion and presentation of the self: celebrity as marker of presentational media.’ Ten years later, performing internet celebrity has become a widely utilised resource in the production of not just the personal self but the professional brand in a precarious jobs economy. The article traces some of the developments in celebrity studies scholarship since Marshall’s influential article, highlighting the increasing importance of authenticity, intimacy, and access in maintaining relations with other users in a digitized attention economy. The monetization of microcelebrity practices draws attention to the hierarchy of status and fame that reinforces, rather than dismantles, systemic inequalities of gender, race and class. The article concludes that celebrity is not the only pedagogical influence teaching people how to engage with public life; ordinary people also deeply inform how celebrity operates as they participate in an everchanging digitised gig economy.

摘要

2010年，P。DavidM。2010年，P。David Marshall为第一期《名人研究》撰写了名人研究和网络文化的基础文章之一：“自我的促进和表现：名人是表现媒体的标志。” 十年后，在不稳定的就业经济中，表演网络名人已成为一种广泛使用的资源，不仅用于个人自身，还用于生产专业品牌。本文追溯了自马歇尔（Marshall）的有影响力的文章以来名人研究奖学金的一些发展，强调了真实性，亲密性和获取渠道在保持数字化关注经济中与其他用户的关系方面的重要性日益提高。微名人行为的货币化引起了人们对地位和名望等级制度的关注，这种地位地位和名望可以加强而不是消灭，性别，种族和阶级的系统性不平等。文章得出的结论是，名人并不是教人们如何参与公共生活的唯一教学法影响力。普通百姓还深刻地了解到名人如何参与不断变化的数字化演出经济。