Business-to-business (B2B) research is interdisciplinary in nature. A key element of interdisciplinarity is integration or combination of ideas, perspectives, and/or methods from different disciplines oriented toward producing new knowledge. However, domain silos often keep researchers focused on similar problems, methods, and theories over time. To break down these silos, Industrial Marketing Management introduces a new format of special issues focusing on interdisciplinary research, steered by two new associate editors: Elina Jaakkola and Stefan Markovic. The intention is to publish these interdisciplinary issues on a regular basis, each calling for novel applications of particular topics, concepts, theories, and/or methods from disciplines outside B2B research. The main aim of the interdisciplinary issues is to broaden the scope and potency of B2B research. Scholars from the B2B domain and other disciplines are invited to suggest interdisciplinary topics and themes that could be researched in the B2B sphere and that would be worthy of a journal issue.

企业对企业（B2B）研究本质上是跨学科的。跨学科的关键要素是来自不同学科，旨在产生新知识的思想，观点和/或方法的整合或组合。但是，随着时间的流逝，领域孤岛经常使研究人员专注于类似的问题，方法和理论。为了打破这些孤岛，工业营销管理在两位新的副编辑Elina Jaakkola和Stefan Markovic的指导下，我们介绍了一种新的特殊格式的主题，重点放在跨学科研究上。目的是定期发布这些跨学科问题，每个问题都需要B2B研究以外的学科对特定主题，概念，理论和/或方法的新颖应用。跨学科问题的主要目的是扩大B2B研究的范围和潜力。欢迎B2B领域和其他学科的学者提出跨学科的主题和主题，这些主题和主题可以在B2B领域中进行研究，并且值得一期期刊发表。