Social norm represents one of the most interdisciplinary and important concepts in the behavioral sciences. We reviewed recent research examining the effects of social norms on climate change-related behaviors, identifying relevant evidence in five behavioral domains: eco-friendly consumer choices, energy conservation, reduction/re-use/recycling, sustainable food choices, and water conservation. We discuss this research as it pertains to a set of theoretically important questions that emerged as themes across these studies and discuss various future research directions as they relate to each theme. Overall, the recent evidence is quite robust in demonstrating influential effects of social norms on an array of behaviors relevant to climate change.

社会规范代表了行为科学中最交叉学科和最重要的概念之一。我们回顾了最近的研究，研究了社会规范对与气候变化有关的行为的影响，在五个行为领域中确定了相关证据：环保的消费者选择，能源节约，减少/再利用/回收，可持续的食物选择和节水。我们讨论了这项研究，因为它涉及在这些研究中作为主题出现的一系列理论上重要的问题，并讨论了与每个主题相关的各种未来研究方向。总体而言，最近的证据在证明社会规范对一系列与气候变化有关的行为的影响方面具有相当强的作用。