Courses: Public Relations, Organizational/Crisis Communication, Social Media in Organizations. Objective: The goal for this activity is for students to simulate an organizational response to an environmental/health crisis impacting their business operations. By working through various components of a crisis event, students apply theoretical learnings and create messages for both internal and external stakeholders utilizing a variety of communication channels, including social media.

中文翻译：

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寨卡（Zika），疾病控制与预防中心和秘密度假村：利用病毒爆发向学生介绍危机沟通

课程：公共关系，组织/危机沟通，组织中的社交媒体。目标：该活动的目标是让学生模拟组织对影响其业务运营的环境/健康危机的反应。通过处理危机事件的各个组成部分，学生可以运用各种理论知识，并利用包括社交媒体在内的各种沟通渠道，为内部和外部利益相关者创建消息。