ABSTRACT The decision to engage in informal political talk within one’s interpersonal network is not easily undertaken, particularly when that communication takes place through social networking sites (SNSs). This study explored motivations for engaging in informal political talk on the SNS, Facebook. Results suggest that those who are motivated by interpersonally focused goals online (i.e., relationship resource, affect management, and identity goals) are less likely to engage in political talk on Facebook, while those who are more politically motivated (i.e., cognitive engagement, influence, and personal resource goals) are more likely to engage in political talk on Facebook. Implications for encouraging informal political talk online are discussed.

中文翻译：

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在 Facebook 上参与政治谈话：调查人际目标和认知参与的作用

摘要 在人际网络中进行非正式政治谈话的决定并非易事，尤其是当这种交流是通过社交网站 (SNS) 进行时。本研究探讨了在 SNS、Facebook 上进行非正式政治谈话的动机。结果表明，那些受到网络人际目标（即关系资源、影响管理和身份目标）激励的人不太可能在 Facebook 上进行政治谈话，而那些更有政治动机的人（即认知参与、影响力）和个人资源目标）更有可能在 Facebook 上进行政治讨论。讨论了鼓励在线非正式政治谈话的含义。