ABSTRACT As organizing logics shift as the result of increasing reliance on digital technology, social movement framing also shifts. Understanding these changes is vital to shaping contemporary movement organizing. This article examines the budding anti-Trump movement at its earliest and thus far largest organized event, the Women’s March on Washington. We conduct a frame analysis of messages shared via protest signs to analyze the constructions of protester collective identity in this digitally-networked movement. Explicit appeals to collective identities framed the march as intergenerational but often aspire to, rather than embody, intersectionality. Opposition framing as Trump as a metonymy for larger social forces also helped to frame collective identity by coalescing around a common adversary. We also find that collective identity is multitudinous, fragmented, and tension-laden. Tensions are managed through construction of a master frame of resistance, which unites protestors through shared action even when the content of frames differs. We discuss the implications of our work for framing processes of collective identity in personalized and individualized networked social movements.

中文翻译：

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我们不满的迹象：在华盛顿妇女游行中构建集体身份

摘要 由于对数字技术的依赖日益增加，组织逻辑发生了变化，社会运动框架也发生了变化。了解这些变化对于塑造当代运动组织至关重要。本文考察了最早、迄今为止规模最大的有组织的活动——华盛顿妇女大游行——正在萌芽的反特朗普运动。我们对通过抗议标志共享的信息进行框架分析，以分析这场数字网络运动中抗议者集体身份的构建。对集体身份的明确诉求将游行视为代际，但往往渴望而不是体现交叉性。反对派将特朗普视为更大社会力量的转喻，也有助于通过围绕一个共同的对手联合来构建集体身份。我们还发现集体身份是众多的、支离破碎的、充满张力的。紧张局势是通过构建一个主要的抵抗框架来管理的，即使框架的内容不同，它也可以通过共同的行动将抗议者团结起来。我们讨论了我们的工作对在个性化和个性化的网络社会运动中构建集体身份过程的影响。