ABSTRACT Persuasion research highlights the central role emotions play in driving persuasion processes. This investigation addressed the influence of message factors and risk perceptions in determining how positive and negative emotions predict judgments of healthy eating messages. Consistent with prior research, gain-framed messages induced greater positive emotions, whereas loss-framed messages induced greater negative emotions; however, the target of these message frames – self-focused consequences vs. relational-focused consequences – failed to moderate effects. Results also indicated that positive emotion predicted more favorable message judgments, whereas negative emotion predicted less favorable message judgments. Perceived obesity risk contributed to the relationship between emotion and message judgments. Specifically, through negative emotions, risk indirectly predicted less favorable message judgments.

中文翻译：

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调查将情绪反应与减肥感言的印象联系起来的过程：信息框架和感知风险的作用

摘要 说服研究强调了情绪在推动说服过程中的核心作用。这项调查解决了信息因素和风险认知在确定积极和消极情绪如何预测健康饮食信息判断方面的影响。与先前的研究一致，增益框架的信息引发了更大的积极情绪，而损失框架的消息引发了更大的消极情绪；然而，这些信息框架的目标——以自我为中心的后果与以关系为中心的后果——未能减轻影响。结果还表明，积极情绪预测更有利的信息判断，而消极情绪预测不太有利的信息判断。感知肥胖风险有助于情绪和信息判断之间的关系。具体来说，